Because there's more than one right way to be a family

Who We Are

Family Story is run by Executive Director Nicole Rodgers and Program Director Rebekah Spicuglia, with the support of an Advisory Board of creative, innovative luminaries from multiple sectors.

Nicole Rodgers

Nicole is a Boston-born, DC-based, senior-level strategist with broad expertise in communications, branding, and research in the public interest. Rodgers is the founder and editor-in-chief of Role Reboot, an online magazine launched in 2011 dedicated to storytelling and social critique from a new generation of Americans rethinking “traditional” family, breaking through stereotypes, and bucking expectations about gender roles, which reaches approximately 250,000 visitors each month. It’s guided by the idea that social change begins with story telling.

In 2014, Nicole received a planning grant from the NoVo Foundation (and fiscal-sponsorship from the New Venture Fund) to advocate for a more inclusive set of “family values” that respects the dignity of real families by shifting the media narratives and offering a new vision for what a good family looks like.

As a former Vice President at Fenton, the nation’s premier public interest communications firm, Rodgers ran Fenton’s branding and messaging practice for the D.C. office and was part of the Education and Women’s practice groups. Previously, she was a PhD candidate at the Annenberg School for Communication at the University of Pennsylvania, studying political communication. Rodgers received her undergraduate education at Northwestern University where she graduated cum laude with a degree in social policy and a concentration in gender studies. Nicole is a proud Bossed Up board member. She has guest lectured at the Shorenstein Center on Press, Politics and Public Policy at Harvard’s Kennedy School, and been published online at Salon, The American Prospect, Jezebel, Alternet, the Huffington Post, Good Men Project, and Hypervocal. Her oped on why America needs a broader vision of family was recently printed on The Washington Post opinion page.

Rebekah Spicuglia

Rebekah Spicuglia has worked in film, PR, and strategic communications for 15 years, on a wide range of social justice issues that impact people of color, women, and LGBTQ communities.

As Program Manager at Family Story, Rebekah is responsible for financial management, operations, communications, fundraising, and overall project management. Rebekah served as the Director of Strategic Communications & Public Engagement at Race Forward and its daily news site Colorlines, responsible for marketing, community engagement, narrative shift, and revenue-generation. One impactful project was a 2011 Shattered Families report on the 5,000+ children in foster care each year because their parents have been detained or deported. Prior to Race Forward, Rebekah was the Media & Program Director at Women’s Media Center; Media Field Strategy Fellow at GLAAD; and consultant for non-profit and creative projects.

Rebekah is also a writer and bereaved mother. In 2008, Rebekah publicly shared her experience of being a noncustodial mom. She was profiled in Marie Claire, the TODAY show, and many national media outlets as she began speaking out against the gendered expectations around parenting and how women without custody are stigmatized. She started a noncustodial parent community, created a survey, and published stories from other parents on her blog. Since the tragic death of her 17-year-old son, Rebekah has begun to write about her experience of grief and is passionate about Family Story’s mission of changing the narrative around “good” families.

Originally from Virginia, Rebekah grew up in California and earned a B.A. in Mass Communications at the University of California at Berkeley. She now lives in Atlanta after more than a decade in NYC.